Snapchat Geofilter: A Concise and Simple Explanation – Snapchat is a mobile app both for the Android and the Apple (iOS) operating system. The app allows users to take pictures and capture videos that disappear after they are viewed. The sender has control over how many seconds the media stays live (1 to 10 seconds) after the recipient views it. This “ephemeral” nature of the app makes it popular with the younger generation (millennials).
These multimedia creations are called “snaps” which are made up of photos and short videos which can be edited with drawings, effects, filters and text captions. For this article, we will be primarily focusing on “Geofilters” which were added to the app in July, 2014.
Snapchat Geofilter: A Concise and Simple Explanation
What exactly are “Geofilters”?
Geofilters are a fun way to share where you are, or what you’re up to, by adding a fun overlay to your Snap. If you have location services and Filters enabled, Geofilters appear at thousands of places around the world. After you take a Snap, swipe to see what’s around!
Geofilters are location-based so the filters that become available to you are dependent on where you are in the world. There are two types of geofilters: community and on-demand. Community geofilters free and these are created by artists and designers for their particular location whether be it a school/university, a street, or any public location. After creating these free community geofilters, they must be submitted to Snapchat for review. It may take up to 6 days before these submissions are approved or rejected.
On-demand geofilters, on the other hand, are for certain businesses or persons who want to create or promote a business, an event or a particular location. These geofilters are paid ones and approval/rejection takes only hours. On-demand geofilters are great for grabbing the attention your targeted consumers. Snapchatters like to share geofilters even On-demand (Paid) ones.
It’s easy to add geofilters to your snaps to be make them a lot more fun. Just follow the easy instructions below and you’ll be sending amazing snaps to your friends in no time.
Step 1. Enable “Location Services” on your device. For Android devices: go to “Settings” then “Location“, choose “Turn On“. For iOS devices: go to “Settings“>”Privacy“>”Location Services” then turn on for Snapchat.
Step 2. Open Snapchat and go to “Settings“.
Step 3. Under “Additional Services” tap “Manage Preferences“.
Step 4. Toggle “Filters” to “On“.
Step 5. To add a Geofilter to your snap, swipe on the Snap preview screen to see which ones are available.
Below are some samples of Geofilters created by the snapchat community.
Geofilter created for Newburgh
A collection of Community Geofilters
If you want to create your own geofilter, you can follow the procedure below.
Snapchat Geofilter: Create Your Own Geofilter
Step 1. Choose a web-optimized and transparent image in PNG format (1080p Width x 1920 Height/under 300 kb).
Step 2. Select the location where you want your geofilter to be available.
Step 3. Put a check on both tick buttons to agree to Snapchat’s conditions and then click “Submit“.
Step 4. Wait for Snapchat to decide whether to approve or reject your newly created Geofilter.
That’s it! You’ve just created your very own geofilter.
You can watch the video below to see how a geofilter is created.
More and more companies are creating their own branded geofilters for the following reasons:
Build Brand Awareness
Pull in new customers
Make events more memorable
Below are three big companies that have their own snapchat geofilter.
The hamburger chain made their colorful and fun geofilters available at every outlet.
A visit to Disneyland will not be complete if you don’t send a Snapchat with Disney’s very own geofilter. Show your friends the fun you’re having by sending them a picture or video snap with Disney’s geofilter overlay. This geofilter is only available in all Disneyland Resorts (of course)!
Starbucks Christmas Geofilter
Starbucks created a Christmas-themed geofilter for the holidays. This overlay was very successful because it was limited during the Christmas season and it created a link between the brand and the festive period.
Snapchat’s geofilter make your snaps more colorful and fun. It’s a great way for you to let your friends know where you are and how much you are enjoying yourself.
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